01-05/07/2019 – 49 days
22-28/07/2019 – 41 days
Total days 90
The action was implemented within the third trimester of the 1st phase of the program.The duration of the action was 90 promotional days in 6 stores, in Prague, Czech Republic.Promoting products were cherries, peaches and tomatoes.
In each selling point was created a section - department, an informational point with a special stand that pulled the attention of the consumers. The staff was dressed accordingly and offered consumers the opportunity to taste the products, inform them of their nutritional value and regarding the means where they can receive more information.