Road show in Germany
The "road show" took place in capital cities in the tree target countries Germany, Poland and Czech republic inside and outside entrances of busy shopping centers. In each target country the action roar show continued 3 days, for about nine hours each day. Consumers were invited to taste fruits in joy and celebration mood, since well-being and "re fresh" is something that comes including fruits and vegetables in our diet. Small fruit bags were also handed out to each consumer.
Road show was held in Berlin in a space of a shopping mall of Boulevard Berlin, on a Food Truck, during 25th and 26th of June and 13th July 2019.